Design Ranch 2016

Illustration, Print Design

As part of Workhorse Printmakers’ sponsorship of AIGA Austin’s 2016 Design Ranch, we designed some mini letterpress prints to give away.

For the first card, I jokingly asked the team what if there were a brand of designer ranch dressing and it ended up being one of the ideas we went with. I illustrated a cowboy version of┬áJohannes Gutenberg and the team finished out the design of playful joke on “Newman’s Own Ranch Dressing” called “Gutenberg’s Own Ranch Dressing.”

For the second card, I wanted to mash-up digital design tools with traditional cowboy ranch imagery. I took a scan of an old cowboy letterpress woodblock Workhorse had and combined that with a pixelated illustration of the photshop lasso tool to create what we named the “pixel wrangler.”

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